Learn E-mail Copywriter Tips And Tricks That The Pros Use
How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a site. If you desire that website to bring in profits, it has to be written really well. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to compose the text for your website. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, however, not every copywriter is as good as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Here is how you will be able to tell them apart.
Does the copywriter have his or her own website? Any copywriter who would like to write web copy needs to have a site that features their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you create yours? Pay close attention to the copy on the writer's site. If it is full of typos and grammar errors this is a bad sign.
How well do you respond to the copy on the copywriter's site? This is more involved than just noting grammar mistakes. Does the text cause you to have any kind of emotional reaction? Does the web site copy make you like him or her? Does the copy make you want to follow up and find out more about the copywriter? Does the copy make you feel like you should hire the writer right away? Does the copy make you want to run for the hills? Does the website copy make you angry? All of these are vital reactions and you must pay attention to them.
Carry out some more research on the writer. Look for reviews for the writer on independent web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these postings. It is smart to ask the compywriter to provide you references as well. You read must actually get a hold of each reference and ask for an honest opinion about the copywriter from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond the samples that can be read on the site. This is especially important when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
You have plenty of options available to you when you're trying to see whether or not to hire a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.